AppStore and Google Play App Badges Standards

AppStore and Google Play App Badges Standards

AppStore : Marketing Guidelines

Apple provides badge artwork with the “Available on the”

modifier translated into 11 languages (listed below).

The App Store badge is available in these languages: Chinese Simplified, Chinese Traditional, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, And Spanish.

Minimum clear space and minimum size

1)  Minimum clear space is equal to one-quarter the height of the badge.

2)  Do not place photos, typography, or other graphic elements inside the minimum clear space.

3)  Minimum size is 10 mm for use in printed materials and 40 pixels for use onscreen.

4)  Always select a size that is clearly legible but not dominant.

Backgrounds Standards

The Available on the App Store badge always appears in black and white as shown here. The white border surrounding the badge is part of the badge artwork and must be included. The App Store badge can be placed on:

• A black or white background

• A solid-color background

• A background image as long as legibility is not diminished

Google Play : Marketing Guidelines 

The "Get it on Google Play" and "Android App on Google Play" logos are badges that you can use on your web site and promotional materials, to point to your products on Google Play.

Guidelines for usage:

1) Never separate the phrase “Get it on Google Play” or "Android App on Google Play" from the Google Play logo, and do not change the color, proportions, spacing or any other aspect of the logo.

2) When used online, the badge logo should be used to direct users to:

§The Google Play landing page: play.google.com

§The Google Play Apps landing page: play.google.com/store/apps

§A list of products that include your company name, for example, http://play.google.com/store/search?q=yourCompanyName

§A list of products published by you, for example, http://play.google.com/store/search?q=publisherName

§A specific app product details page within Google Play, for example, http://play.google.com/store/apps/details?id=packageName

The logos are available in two sizes:

Large: 60(h) x 172(w)

Small 45(h) x 129(w)

For convenience, if you are using the logos online, you can use the badge generator at :

http://developer.android.com/guide/publishing/publishing.html#BuildaButton

to create the appropriate markup and link to your apps.